Google Keyword Planner: Of course Google Keyword Planner might be the first place people think of for research. But, is it the best tool to use? Are the traffic results really accurate?
If your website topic competitors are using the same ol’ keywords from the Planner than wouldn’t it be better to look at other Keyword Research Tools which are FREE?
Before we travel to the next concept in this article here is a picture from the Planner which shows the results of the keyword phrase “how to grow roses from cuttings”.
This will show you some long tail keyword phrases and cost per click price ranges for the terms that are showing in picture. When you look at the “competition” column as you will competition keywords.
The competition level should be on the low side for both organic and PPC keywords.
Your article or blog post will get fewer searches and visitors than a broad keyword will provide, but, in the end you should actually get more searches for the keyword that is “low hanging fruit” since less pages are delivered by competitors for a less than broad keyword term.
So, it would be better to rank on Page 1 for a long tail keyword phrase and get some traffic vs never getting traffic for the broad term because it will be hard to rank well for.
Searches Related To….
Typing your SEED Key phrase into the Google search bar will result in a wealth of keyword phrases at the bottom of your search results page. Here is an example using a keyword phrase that came from the Google Keyword Planner.
Now take a look at the “searches related to…” results
So, simply type a keyword or keyword phrase into the Google search bar and than scroll to the bottom of the page to see the Searches Related to… Results.
You want to consider these results because sometimes they have low competition compared to Head and Body Keywords. Sometimes you will get a real gem with a phrase that is closely related to your main Key Word and isn’t just a simple variation of the keyword you entered.
You will observe that the results from Keyword Planner are not the same as “searches related to…”.
Here is a good tip: take one of the “searches related to…” words or phrases and pop that word into google search bar and keep doing this until you have a large list of related keywords which you won’t find in the Keyword Planner.
Oh, for one more set of results to make this keyword research even more exciting… On some searches you don’t have to scroll down too far to find “People also ask…” Here is an example in this picture.
So, right next to each other here are 3 sets of results from one Google Search and the same keyword phrase
Boards and Forums
Where can you go on the internet where people are asking hundreds or thousands of questions related to your keyword? People engaging with each other by questions and answers provides a lot of content and keywords related to your seed keyword phrase.
You guessed it. Forums & Boards.
Search in this way: “keyword” + “board”, “keyword” + “forum”, “keyword” + “discussion”, “keyword” + “vbulletin”.
You will find all kinds of categories about “rose gardening” in one of the forums that appears in the search results.
Now let’s drill down into one of these categories and see what happens. Wow, even more keyword phrases in one of the discussions.
Also, you can turn to sites like Quora and Yahoo answers for even more keyword laden threads.
In the “above” results from one Forum, I found 3 really good keyword phrases related to the Seed Keyword. “Root Hormone for cuttings”, “Help with growing roses from cuttings” and “Organic Rose Care”.
Mining Long Tail Keywords using Soovle.com
Head over to Soovle.com and you will see it brings results from Google. Amazon, Yahoo, Bing, Youtube, Answers.com and Wikipedia.
Let’s enter a broader keyword this time. “Organic Food” and than let’s look at the results.
The results can be downloaded by pressing the print icon in the upper left corner. These are great results as they are probably over looked by many competitors.
UberSuggest – Google Suggest Scraper
This tool gives back much more results than Google Suggest. The nice thing is you don’t have to enter in “keyword” plus “a” or “b” – it does all the hard work for you and gives you a nice list of keywords you can download.
This keyword tool answers questions that the public asks when doing long tail keyword research. Well, the public just knows it as “searching” for answers to their questions. But, you know it as “long tail keyword research”.
Just type a broad keyword into the search bar and click Get Questions.
Google Webmaster Tools
This is now referred to as “Google Search Console”. There is a lot to cover in the topic regarding Google Webmaster Tools (Search Console) and Google Analytics in your quest to find out how much traffic your website gets, landing pages, search queries and so much more that it will need to become another post altogether.
You will find Google Trends an essential search tool before spending a boatload of money on advertising.
It will help you see how a search term is trending over a period of time. In the case below you see organic gardening trends higher in June and than tapers off toward the fall.
You will see in related Queries – “organic gardening supplies”
The interest by region is strongest in Oregon. If you have visited Oregon you would understand as it is a very “green” state in terms of an organic farming mindset, urban farming, eco friendly houses and so on…
The nice thing is oftentimes under related queries you will find search terms that have not yet showed up on Google Keyword Planner.
So, here is an example with the search phrase “keyword research” and it shows a fairly stable graph.
Down below in Related Queries we have “free keyword research” which would be nice to explore the long tail phrases from that seed word.
One more example of Google Trends. “Eco Friendly” is the search term and it gave up an excellent keyword idea under related queries of “how to be more eco friendly”.
Google Correlate will show you words that trend with another word. For example “Cooking” Correlates with “Roasting Garlic”.
The higher the number next to the Correlation the closer it relates to the main Keyword you searched.
So, here you can see a list of words that correlate to “cooking”. Than, select “show more” down below and you will see a larger list of words that correlate to “cooking”.
So, now here is the much larger list of words that correlate with “cooking”.
Now, take one of the words that correlate and try them in ubersuggest, keywordtool.io, google keyword planner and the other free keyword research tools.
To use and benefit from Quora it is required that you join for free. Than you simply type your keyword into the search box and it will open up to many questions that people have asked with answers to those questions.
I have found that the questions and answers are very realistic (not spammy) and most of the time helpful in answering the questions that are asked.
Quora will show you the most popular answers to questions that have been asked. This really is a great way to do “real life” long tail keyword research.
So, here are Google Suggest and “People also ask…” Results from the phrase we got at Quora.com “How much can we earn from organic gardening”.
Wow, I’m pretty sure you will be very excited to use KeywordTool.io the FREE version. This is like FREE Keyword research on Steroids. This tool offers a lot more than described in this blog post. You really need to check it out yourself directly.
Even though I list a bunch of features, some features require the PRO Paid Version. Keyword research in multiple languages.
Analyze Competitors. Check Search Volume. API Access. Keyword Suggestions. Questions. Prepositions.
Results from Google, Youtube, Bing, Amazon, eBay, AppStore, Instagram & Twitter. Filter Results, Negative Keywords, Monthly Trend, Cost Per Click. Sort Columns.
Take a look at the following pictures to get a better idea of the power of this free keyword research tool.
Now that you have several free keyword research tools it is time to pick your favorite or a mixture of all of them – go find your long tail keywords, making sure to find those that have commercial intent.