Keyword Research Tools Free

Google Keyword Planner: Of course Google Keyword Planner might be the first place people think of for research. But, is it the best tool to use? Are the traffic results really accurate?

If your website topic competitors are using the same ol’ keywords from the Planner than wouldn’t it be better to look at other Keyword Research Tools which are FREE?

Before we travel to the next concept in this article here is a picture from the Planner which shows the results of the keyword phrase “how to grow roses from cuttings”.

This will show you some long tail keyword phrases and cost per click price ranges for the terms that are showing in picture. When you look at the “competition” column as you will competition keywords.

The competition level should be on the low side for both organic and PPC keywords.

Your article or blog post will get fewer searches and visitors than a broad keyword will provide, but, in the end you should actually get more searches for the keyword that is “low hanging fruit” since less pages are delivered by competitors for a less than broad keyword term.

So, it would be better to rank on Page 1 for a long tail keyword phrase and get some traffic vs never getting traffic for the broad term because it will be hard to rank well for.

Google Keyword Planner search results

Searches Related To….

Typing your SEED Key phrase into the Google search bar will result in a wealth of keyword phrases at the bottom of your search results page. Here is an example using a keyword phrase that came from the Google Keyword Planner.

google search bar

Now take a look at the “searches related to…” results

searches related to

So, simply type a keyword or keyword phrase into the Google search bar and than scroll to the bottom of the page to see the Searches Related to… Results.

You want to consider these results because sometimes they have low competition compared to Head and Body Keywords. Sometimes you will get a real gem with a phrase that is closely related to your main Key Word and isn’t just a simple variation of the keyword you entered.

You will observe that the results from Keyword Planner are not the same as “searches related to…”.

Here is a good tip: take one of the “searches related to…” words or phrases and pop that word into google search bar and keep doing this until you have a large list of related keywords which you won’t find in the Keyword Planner.

Oh, for one more set of results to make this keyword research even more exciting… On some searches you don’t have to scroll down too far to find “People also ask…” Here is an example in this picture.

So, right next to each other here are 3 sets of results from one Google Search and the same keyword phrase

Google Search Results
Google search results
 people also ask
People Also Ask
searches related to - google search results
Searches related to…

Boards and Forums

Where can you go on the internet where people are asking hundreds or thousands of questions related to your keyword? People engaging with each other by questions and answers provides a lot of content and keywords related to your seed keyword phrase.

You guessed it. Forums & Boards.

Search in this way: “keyword” + “board”, “keyword” + “forum”, “keyword” + “discussion”, “keyword” + “vbulletin”.

boards and forums search
Search Boards and Forums

You will find all kinds of categories about “rose gardening” in one of the forums that appears in the search results.

forum categories
Forum Categories

Now let’s drill down into one of these categories and see what happens. Wow, even more keyword phrases in one of the discussions.

More keyword phrases in this forum discussion

Also, you can turn to sites like Quora and Yahoo answers for even more keyword laden threads.

In the “above” results from one Forum, I found 3 really good keyword phrases related to the Seed Keyword. “Root Hormone for cuttings”, “Help with growing roses from cuttings” and “Organic Rose Care”.

Mining Long Tail Keywords using Soovle.com

Head over to Soovle.com and you will see it brings results from Google. Amazon, Yahoo, Bing, Youtube, Answers.com and Wikipedia.

soovle.com keyword research tool
Soovle.com keyword research tool

Let’s enter a broader keyword this time. “Organic Food” and than let’s look at the results.

soovle.com keyword research
soovle.com keyword research

The results can be downloaded by pressing the print icon in the upper left corner. These are great results as they are probably over looked by many competitors.

UberSuggest – Google Suggest Scraper

This tool gives back much more results than Google Suggest. The nice thing is you don’t have to enter in “keyword” plus “a” or “b” – it does all the hard work for you and gives you a nice list of keywords you can download.

ubersiggest.org
ubersuggest.org

AnswerThePublic.com

This keyword tool answers questions that the public asks when doing long tail keyword research. Well, the public just knows it as “searching” for answers to their questions. But, you know it as “long tail keyword research”.

Just type a broad keyword into the search bar and click Get Questions.

answerthepublic.com free keyword research tool
free keyword research tool – answerthepublic.com
answerthepublic.com free keyword research tool
answerthepublic.com keyword tool

Google Webmaster Tools

This is now referred to as “Google Search Console”. There is a lot to cover in the topic regarding Google Webmaster Tools (Search Console) and Google Analytics in your quest to find out how much traffic your website gets, landing pages, search queries and so much more that it will need to become another post altogether.

Google Webmaster Tools - Search Console
Google Webmaster Tools – Search Console

Google Trends

You will find Google Trends an essential search tool before spending a boatload of money on advertising.

It will help you see how a search term is trending over a period of time. In the case below you see organic gardening trends higher in June and than tapers off toward the fall.

You will see in related Queries – “organic gardening supplies”

The interest by region is strongest in Oregon. If you have visited Oregon you would understand as it is a very “green” state in terms of an organic farming mindset, urban farming, eco friendly houses and so on…

The nice thing is oftentimes under related queries you will find search terms that have not yet showed up on Google Keyword Planner.

Google Trends Organic Gardening Example
Google Trends Organic Gardening

So, here is an example with the search phrase “keyword research” and it shows a fairly stable graph.

Down below in Related Queries we have “free keyword research” which would be nice to explore the long tail phrases from that seed word.

Google Trends Keyword Research
Google Trends Keyword Research

One more example of Google Trends. “Eco Friendly” is the search term and it gave up an excellent keyword idea under related queries of “how to be more eco friendly”.

Google Trends Eco Friendly Example
Google Trends “eco friendly” example

Google Correlate

Google Correlate will show you words that trend with another word. For example “Cooking” Correlates with “Roasting Garlic”.

The higher the number next to the Correlation the closer it relates to the main Keyword you searched.

Google Correlate Example 1
Google Correlate Example 1

So, here you can see a list of words that correlate to “cooking”. Than, select “show more” down below and you will see a larger list of words that correlate to “cooking”.

Google Correlate Example 2
Google Correlate Example 2

So, now here is the much larger list of words that correlate with “cooking”.

Google Correlate Example 3 "show more"
Google Correlate Example 3 “Show More”

Now, take one of the words that correlate and try them in ubersuggest, keywordtool.io, google keyword planner and the other free keyword research tools.

Quora

To use and benefit from Quora it is required that you join for free. Than you simply type your keyword into the search box and it will open up to many questions that people have asked with answers to those questions.

I have found that the questions and answers are very realistic (not spammy) and most of the time helpful in answering the questions that are asked.

Quora.com
Quora.com

Quora will show you the most popular answers to questions that have been asked. This really is a great way to do “real life” long tail keyword research.

"organic gardening" Quora Results
“organic gardening” Quora Results

So, here are Google Suggest and “People also ask…” Results from the phrase we got at Quora.com “How much can we earn from organic gardening”.

Google Suggest Results
Google Suggest Results

KeywordTool.io

Wow, I’m pretty sure you will be very excited to use KeywordTool.io the FREE version. This is like FREE Keyword research on Steroids. This tool offers a lot more than described in this blog post. You really need to check it out yourself directly.

Even though I list a bunch of features, some features require the PRO Paid Version. Keyword research in multiple languages.

Analyze Competitors. Check Search Volume. API Access. Keyword Suggestions. Questions. Prepositions.

Results from Google, Youtube, Bing, Amazon, eBay, AppStore, Instagram & Twitter. Filter Results, Negative Keywords, Monthly Trend, Cost Per Click. Sort Columns.

Take a look at the following pictures to get a better idea of the power of this free keyword research tool.

keywordtool.io research tool
free keyword research tool – keywordtool.io
keyword suggestions
keyword suggestions
keyword questions tool
keyword questions tool
keyword prepositions tool
keyword prepositions tool

Now that you have several free keyword research tools it is time to pick your favorite or a mixture of all of them – go find your long tail keywords, making sure to find those that have commercial intent.

How to find long-tail keywords – (the Easy Way!)

All of us who write – labor so intensely for content that will resonate with our readership – that we want the content to be indexed quickly in the major search engines and to be found by human searchers.   Of course we are really wanting our long-tail keywords to be ranked on Page 1.  Even though there are millions of articles written by authors – not all are writing to monetize their content.  But, many are.  Those who want to monetize their content want their keywords to rank in the search engines fast.

For those needing a quick explanation of what is a long-tail keyword – it’s like a micro niche of a broader topic.   Well, let’s use “Keywords” as an example of a broad topic  This word will be very very difficult to rank for on Page one of the SERP’S.  However, by breaking down the broad topic into a smaller more focused topic such as “How to find long tail keywords”, you have increased the chance of your article or blog post that you worked so hard to produce – to be found on the first page of search engines.  

Organic Search Results

Oh, by the way, did I mention that Organic Traffic is what you really want for your website content.  Do you always want to pay for your website visitors?   Proper keyword search, having corresponding content that relates and being able to achieve high placements will result in FREE Traffic – Organic Search Traffic.

Let’s Examine How to Research Long-Tail Keywords

How important are Long-Tail Keywords?   A research by Statista shows that over 50% of your on-page optimization focus should be on long-tail keywords.  Thus, if you write your content centered around long phrases than you will increase the chances of your content being found and read and having engagement with the reader who is searching the specific topic you wrote about. 

Think about how you search.  Would you search the term “SEO” and want to read thru 1000’s of articles and search results or would you rather narrow the search down to a sub niche such as “How to get keywords to rank quickly”?.   There will be fewer results for that longer phrase and it will increase the chance of your page appearing on Page 1 or 2 and being found by a searcher of that topic.

Here are some long tail keyword examples:

Long Tail Keywords Example

Let’s Find Some Keywords

We will start with a “seed” keyword.  Go to Google Keyword Planner and type in WordPress.  Than, scroll down to “Get Started” and press the button.   

Find New Keywords

So, after doing this search on the next page are the results.  This screenshot reveals a few of the keyword ideas that resulted from searching the word WordPress.

Now, Let’s look at the most relevant – in demand keywords and expand them further for more variations.

Keyword Ideas

Ok, now from the above list copy and paste “wordpress website templates” into the search bar and look at the long-tail keyword results.

Expanded Keyword Ideas

Now we have some long tail variations to choose from from this list of keywords that came from the Seed “WordPress”.

Now we arrive at Keyword Intent 

It is proven that Head or short tail keywords do not convert as well as long tail keywords.  Your goal is to meet the buyer where their intent is when searching.   For more clarification on the “principle of intent” – there are who are browsing, shopping and buyers.   

Browsing:  “Television”

Shopping:  “HDTV or HDTV Reviews”

Buying:  “Panasonic 49EX600X 49″, Ultra HD TV”

or

Browsing:  “Vacation Ideas”

Shopping: “Travel Tours Italy”

Buying:     “Hilton Hotels Italy”

When visitors are still in searching mode they will tend to use informational terms such as “how to”, “free”, “ebook”, “top 10” and when they are ready to purchase they will begin they will begin to use commercial intent keywords with prefixes or suffixes such as: “where to buy”, “discount”, “cheapest”, “coupons”, “deal”, “free shipping”.

During your searching you will probably run across informational and commercial intent keywords that you can build your content around in order to intercept people as they search the topic for which you have published well written content.

In Summary

As content creators understand the principles of long tail research and decide to incorporate micro-niche keywords into their blog posts and articles in order to increase the visitors to their website and engagement – they reach out for tools that will simplify the process of keyword selection and which words have the highest chance of success in being ranked high in the search engines.  

Probably one of the best Keyword Research Tools I have run across is LongTailPro.

It will help you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your niche and helps you find thousands of long tail keywords you can rank for.  Measuring Keyword Competitiveness Has Never Been This Easy.

Wealthy Affiliate – Has Tons of Education available related to keyword research and content development – leading to earning revenue from affiliate offers surrounding your content.  This is a brilliant step by step training program with features and benefits that would take too long to mention on this one article.  See the About Us Page to get a taste of what you’re in for if you signed up for the free training.