All of us who write – labor so intensely for content that will resonate with our readership – that we want the content to be indexed quickly in the major search engines and to be found by human searchers. Of course we are really wanting our long-tail keywords to be ranked on Page 1. Even though there are millions of articles written by authors – not all are writing to monetize their content. But, many are. Those who want to monetize their content want their keywords to rank in the search engines fast.
For those needing a quick explanation of what is a long-tail keyword – it’s like a micro niche of a broader topic. Well, let’s use “Keywords” as an example of a broad topic This word will be very very difficult to rank for on Page one of the SERP’S. However, by breaking down the broad topic into a smaller more focused topic such as “How to find long tail keywords”, you have increased the chance of your article or blog post that you worked so hard to produce – to be found on the first page of search engines.
Oh, by the way, did I mention that Organic Traffic is what you really want for your website content. Do you always want to pay for your website visitors? Proper keyword search, having corresponding content that relates and being able to achieve high placements will result in FREE Traffic – Organic Search Traffic.
Let’s Examine How to Research Long-Tail Keywords
How important are Long-Tail Keywords? A research by Statista shows that over 50% of your on-page optimization focus should be on long-tail keywords. Thus, if you write your content centered around long phrases than you will increase the chances of your content being found and read and having engagement with the reader who is searching the specific topic you wrote about.
Think about how you search. Would you search the term “SEO” and want to read thru 1000’s of articles and search results or would you rather narrow the search down to a sub niche such as “How to get keywords to rank quickly”?. There will be fewer results for that longer phrase and it will increase the chance of your page appearing on Page 1 or 2 and being found by a searcher of that topic.
Here are some long tail keyword examples:
Let’s Find Some Keywords
We will start with a “seed” keyword. Go to Google Keyword Planner and type in WordPress. Than, scroll down to “Get Started” and press the button.
So, after doing this search on the next page are the results. This screenshot reveals a few of the keyword ideas that resulted from searching the word WordPress.
Now, Let’s look at the most relevant – in demand keywords and expand them further for more variations.
Ok, now from the above list copy and paste “wordpress website templates” into the search bar and look at the long-tail keyword results.
Now we have some long tail variations to choose from from this list of keywords that came from the Seed “WordPress”.
Now we arrive at Keyword Intent
It is proven that Head or short tail keywords do not convert as well as long tail keywords. Your goal is to meet the buyer where their intent is when searching. For more clarification on the “principle of intent” – there are who are browsing, shopping and buyers.
Shopping: “HDTV or HDTV Reviews”
Buying: “Panasonic 49EX600X 49″, Ultra HD TV”
Browsing: “Vacation Ideas”
Shopping: “Travel Tours Italy”
Buying: “Hilton Hotels Italy”
When visitors are still in searching mode they will tend to use informational terms such as “how to”, “free”, “ebook”, “top 10” and when they are ready to purchase they will begin they will begin to use commercial intent keywords with prefixes or suffixes such as: “where to buy”, “discount”, “cheapest”, “coupons”, “deal”, “free shipping”.
During your searching you will probably run across informational and commercial intent keywords that you can build your content around in order to intercept people as they search the topic for which you have published well written content.
As content creators understand the principles of long tail research and decide to incorporate micro-niche keywords into their blog posts and articles in order to increase the visitors to their website and engagement – they reach out for tools that will simplify the process of keyword selection and which words have the highest chance of success in being ranked high in the search engines.
Probably one of the best Keyword Research Tools I have run across is LongTailPro.
It will help you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your niche and helps you find thousands of long tail keywords you can rank for. Measuring Keyword Competitiveness Has Never Been This Easy.
Wealthy Affiliate – Has Tons of Education available related to keyword research and content development – leading to earning revenue from affiliate offers surrounding your content. This is a brilliant step by step training program with features and benefits that would take too long to mention on this one article. See the About Us Page to get a taste of what you’re in for if you signed up for the free training.